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About us

You probably want to know what kind of company we are, what we stand for, and what our history is. It’s not just about the products we offer, but also about the values and principles that drive our company. We believe it's important that you get a clear picture of who we are, what sets us apart, and how we became the company we are today.

We are a thriving, healthy, and international company that is constantly evolving, where you can grow with us!

Asian products are more popular than ever and continue to be incredibly popular. This means you will be working in a flourishing and healthy company that is always in motion. Despite our growth and the fact that we are no longer officially a family business, we remain true to our familial culture. With us, the doors are always open, we take the time for one another, and we know each other well.

We not only hold on to our family-like character but also keep looking ahead. To keep up with our growth, we are constantly working on improving and making our processes more efficient. Here, you can think along and help build. With us, you won’t step into a world full of rigid procedures and strict frameworks. On the contrary, your fresh ideas and innovative solutions have plenty of space to grow.

Do you want to be part of a successful, innovative, and involved team where your contribution truly makes a difference? Join us and help build a company that grows and remains connected. Together, we ensure the best of both worlds: dynamic progress and a close-knit, familial atmosphere.

Our history

In 1963, founder Frits Schrouff discovered that Indonesian immigrants in the Netherlands missed the taste of their homeland. He traveled to Indonesia to import rice and soy products, which he then sold door-to-door with a delivery van. This modest beginning grew into Heuschen & Schrouff, a leading international importer and distributor of authentic Asian food and non-food products.

Today, Heuschen & Schrouff is the key supplier for Asian supermarkets, mainstream retail, foodservice, and industry in Europe. Our headquarters in Landgraaf serves as a melting pot of energy, ideas, and diverse cultures and languages, with more than 400 colleagues.

We have a storage capacity of 85,000 m² for over 5,000 different products. With more than 65 Asian top brands, including YumYum and Flying Goose, we are the European representative. Our products can be found in kitchens throughout Europe.